ダバオ市はその風味豊かなカカオを武器に、フィリピンのカカオ・キャピタルになるべくその取り組みを強化している。
その一つとして、ダバオ地方の農業省は、世界に向けてダバオ産カカオの魅力を伝え宣伝するキャンペーン「Storytelling #CacaoDavao experience」をソーシャルメディア上で開始することを決定した。
当キャンペーンはコンテストにもなっており、参加者はハッシュタグ[#CacaoDavao]に因んだ写真をキャプションとともに投稿する。キャンペーンはフェイスブックやインスタグラム、ツイッターをはじめとしたSNS上で、2018年8月8日から11月15日にかけて実施される予定だ。
最優秀賞には2万ペソ、上位5位には5000ペソが与えられるほか、最も魅力な投稿を行ったユーザーにも1万ペソが贈られる。
世界中で利用されているソーシャルメディアを通じてハイライトされるダバオのカカオは、多くの人々を魅了して、同商品への投資を呼び込むことができるはずだ。
Thank you for your continued support of Davao’s portal site “Davaotchi”. “Davaotchi” is an information portal about Davao that has been running for about seven and a half years since September 2016 with the aim of conveying the charms of Davao to Japanese people in Japanese and making them more aware of Davao. Thanks to everyone’s support, we have gained a certain amount of recognition, such as being featured in a magazine, and many people have started to hear the term “Dabaotchi”. On the other hand, we have prioritized the mission of conveying the charms of Davao to as many Japanese people as possible, so there is almost no profitability, and we have allocated the profits generated from other businesses to the site management, but we have no plans for the future. As a result of careful consideration of scalability and development, Davaotchi has decided to recruit supporters who can support Davaotchi in order to better manage the site. We considered charging for the site or introducing a subscription plan, but we wanted to deliver information about Davao to as many people as possible, so we decided to simply ask for support from Davaochi fans first. You can support us using PayPal or credit card (debit card) below. We look forward to your cooperation. See more news articles
For visas, rental cars, interpretation and translation | Japanese travel agency in Davao
